This article explores the exceptional characteristics of female employment in Portugal, drawing on comparative and historical analysis to reveal the emergence of a dual-earner family model. This involved low-wage full-time work for both men and women, while the traditional gender culture was largely maintained. Case study findings from two female-dominated industries (hospitality and clothing manufacturing) show how gender inequality within the full-time employment model is produced and implemented at industry level. We discuss the role of trade unions and employers in shaping these employment practices and in negotiating adjustments in the light of increasing competitive pressures. The article concludes by identifying the implications for theoretical conceptualizations of gender and employment.