Jurors often have difficulty evaluating eyewitness testimony. Counterfactual thinking is a type of mental simulation that informs causal inference. Encouraging jurors to think counterfactually about eyewitness factors may sensitize them to these factors' causal influence on eyewitness identification and testimony accuracy, improving their overall judgments (such as verdicts). One hundred twenty‐one undergraduate participants were randomly assigned to read a scenario containing either high‐quality or low‐quality eyewitness evidence and to evaluate eyewitness factors adopting either their default or a counterfactual mindset via a question‐order manipulation. Logistic regressions and analyses of variance revealed that a counterfactual mindset lowered perceptions of eyewitness accuracy and guilty verdicts (compared with the default mindset) when the evidence was poor; a counterfactual mindset, however, did not increase perceptions of accuracy and guilty verdicts when evidence was strong. We discuss possible mechanisms underlying these effects and identify several potential avenues for future research.Copyright © 2016 John Wiley & Sons, Ltd.