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The Educative Effects of Extreme Television Media

American Politics Research

Published online on

Abstract

This article investigates whether exposure to extreme television media informs citizens about politics. Using lab experiments with both student and non-student samples, I find that extreme media produce higher levels of political knowledge and that they also produce higher levels of negative affect among viewers compared with control groups. I also show that extreme media are at least as informative as traditional news. This research adds to the growing literature on media effects in a polarized media environment, showing that extreme television media can have a beneficial impact on at least one important area of U.S. politics: citizen competence. To account for external validity and popular conceptions on extreme media’s non-informative nature, I use cross-sectional data from the 2008 National Annenberg Election Survey finding that extreme television viewership correlates with greater political knowledge, while controlling for other known predictors.