The Effect of Gender Norms in Sitcoms on Support for Access to Abortion and Contraception
Published online on May 29, 2016
Abstract
Can ostensibly nonpolitical television programming affect policy opinions? In this article, I use a laboratory experiment to test whether the gender norms portrayed on two primetime sitcoms can alter political attitudes on gender issues, specifically access to abortion, and contraception. Though the shows in the experiment did not explicitly discuss any policy, I find that sitcoms can influence policy opinions, particularly when the show conveys a "boys will be boys" mentality toward sexual behavior. This finding has important implications for public opinion scholars because it suggests that there may not be such a thing as apolitical programming, and pop culture may have a profound, overlooked effect on public opinion.