This article proposes visibility as a new lens through which to examine the politics of Internet censorship in China. It focuses on the practice of recoding, that is, the use of code words and images to circulate information that is deemed "sensitive" and therefore removed from the web. While commentators in the West have often described censorship-evading practices like this as a form of "resistance" against state domination, little academic attention has been paid to how and why recoding holds political and cultural significance. The prism of visibility, by conceptualizing recoding as a cultural response to censorship, opens up a more critical perspective to comparatively analyze examples drawn from both China and the United States. It therefore invites a careful rethinking of China’s Internet censorship beyond the framework of the nation-state, by calling attention to the social dimension of meaning making and the negotiation of power in a transnational context.