Technological determinism (TD) has been critiqued as reductionist, ahistorical, and simplistic. This article, however, presents its complexity by showing four of its typologies according to the axes of objective/subjective dimensions and regulation/radical change sociologies based on Burrell and Morgan’s Four paradigms for the analysis of social theory. Through a survey of the literature and theoretical arguments about new media and their possible consequences on political, economic, and cultural systems, the article shows how TD and social determinism constitute a continuum, rather than a dichotomy, of theories about the relationship of technology and society. It recommends the revisiting of Burrell and Morgan’s concepts and their utility in organizing other communication theories.