On game forums, players often discuss the positive impact of video games on their lives. We collected 964 messages from top ranked game forums (viaAlexa.com) and analyzed them using a coding scheme based on an existing taxonomy about the impact of the arts. This directed qualitative content analysis resulted in an exploration of how players’ talk about the impact of video games reflects broader cultural rhetorics. By analyzing players’ positive experiences using a theory-based coding scheme that is attentive to the wide array of effects that have been ascribed to the arts, this study offers a broad perspective on the attributed impact of video games.