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Digital Islamophobia: The Swedish woman as a figure of pure and dangerous whiteness

New Media & Society

Published online on

Abstract

This article addresses the digital culture of Islamophobic bloggers, focusing on the online circulation of a forensic photograph of a Swedish woman who was assaulted. The analysis shows how through appropriating this image, the bloggers created a unifying, imagined whiteness in the transnational Islamophobic network. The empirical analysis clarifies how this one image migrated and transformed in the blogosphere and legitimated the recurrent discursive trope of "Muslim rape." This image became a subcultural "memory freeze frame" crystallizing the contemporary Islamophobic ideologies articulated in connection to race, ethnicity, nation, gender, and sexuality. The viral circulation of this image constructed a cultural, gendered, and racial Swedish whiteness, imagined to have become victimized by both Islam and liberal feminism, and therefore requiring global protection.