The essay investigates the evolution of the "narratives of invention" used by the founding fathers of the World Wide Web in a selected corpus of papers written by Tim Berners-Lee and colleagues from 1989 up to 1993 and later in the books of James Gillies and Robert Cailliau and of Berners-Lee himself in 2000. Thanks to a textual analysis that cross these sources, we identify three main sets of common keywords that did not change and three couples of conflicting keywords that depict the evolution of the narratives over time. Change and continuity, intertwined with conservation and innovation, emerge as the key strategies of the Web’s founding fathers in narrating their idea.