Responding to the paucity of institutional literature which meaningfully distinguishes between emotional displays and the experience of emotions, I describe the process by which display rules are codified into the logics governing an institutional regime. I then theorize the role of feigning behaviors, or emotional displays which are decoupled from the physiological experience of emotion either in intensity or valence (positive/negative), in the higher-order dynamics of institutional logics. Specifically, I suggest that the two categories of feigning behavior (valence congruous feigning and diametric feigning) can play different roles in catalyzing the coexistence, blending, and contestation of institutional logics. This research aids institutional theorists in understanding the local affairs and 'on-the-ground' lived experiences of institutional logics through highlighting the role of feigned emotional display as the ubiquitous mechanism through which persons navigate and cope with institutional mandates.