Drawing on the theories of stakeholder salience and the value‐belief norm (VBN) theory, this study examined managerial value orientations for supporting environmental responsibility. This purpose was accomplished by testing a dichotomized model of managerial value orientations, conceptualized as 'self‐interested' (performance focused) and 'other‐interested' (community focused). The hypotheses were tested among a sample of Public Assembly Facility (PAF) managers who support ER policies in this industry. The results demonstrated how the managerial value orientations influenced the hypothesized outcomes. For example, a performance‐focused stance influenced image and economic ends, while a community‐focused stance more concerned with moral obligations and localized impact. Implications are discussed in terms of how internal and external stakeholder considerations, performance concerns, community issues, and personal values toward ER are perceived by PAF managers. Accordingly, the results have implications for broad organizational theory and add to the debate over whether economic factors, social factors, or both influence ER decision‐making. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment