Seasonal tourism workers in the Swedish mountains can be conceptualised as members of occupational communities. For members of such a community, the dual relationship between the job and other members are important. However, a place perspective might be fruitful, as place amenities are expected drivers of job acceptance. By studying seasonal workers' relation to place, through the lens of their ‘membership’ of an occupational community, it is possible to capture both the individual sense of place and the group's shared sense of place. The former is highly important, as social relations among the workers are particularly significant. In this study, the conceptual framework of occupational communities is modified to better suit temporary and mobile workers in amenity‐rich rural areas. The overall aim of this paper is to investigate how seasonal tourism employees can be analysed as an occupational community. Further, it studies the ways in which a particular tourism‐related occupational community perceives and connects to its location, as well as the ways in which seasonal tourism workers perceive the role of place and community in their everyday lives and future plans. Hence, this article concludes that members of an occupational community have a dual attachment to place. This type of community could exist and move around without being affected by the geographical place, but the place has affective possibilities influencing the workers, and in an isolated rural place, the community has more space to grow stronger. Copyright © 2016 John Wiley & Sons, Ltd.