Nationalist visions are often connected with a cult of the land. This article considers some of the cultural‐nationalist ideas linked to the Somerset town of Glastonbury, a prominent New Age centre. It discusses the legacy of British pastoralism as shown in the work of H. V. Morton and Cecil Sharp. It considers the evolution of an English–Celtic tradition, drawing on the legacy of the Arthurian legend, but being re‐formulated in the late twentieth century as a vehicle for New Age conceptions of British society. The article concludes by evaluating the political values inherent in the New Age.