Pimps, or male managers of female sex workers, are commonly represented in popular culture as hypermasculine and as a ubiquitous part of sex work. However, there is little empirical scholarship on pimps or the construction of their masculinity. Drawing on ethnographic and interview data, this article demonstrates how pimps produce a “revanchist masculinity” that seeks to reclaim power from women and establish status over other men. Pimps are suspicious of sex workers’ motives and deny them decision‐making power and profit sharing—processes that highlight how work practices can structure gender identity construction.