In this paper, we argue for an ethical understanding of exurban environments, which we propose as symptomatic spaces of neoliberalization. We outline the idea that civility within public places is a mode of moral communication grounded in everyday encounters and embedded in the ordinary places in which they are enacted. We also advance the argument that exurban environments, as properties of neoliberal capital, employ distinct strategies to monopolize the use of space and encourage its inattentive occupation. We illustrate this through our case study in the North of England, a business and retail park which we suggest as typical of spaces produced through wider processes of neoliberalization. We conclude with a discussion of the implications of the writers and theories explored throughout the piece for a critical understanding of place, one that is premised on the importance of a quotidian understanding of the social, an everyday morality.