This article explores changing discursive practices on the implications of the continuous development of the Internet and information and communications technology (ICTs) within the Evangelical Lutheran Church of Finland. The article argues that the development of the Internet and new media technologies has been accompanied by the proliferation of a set of influential and widespread discursive formations on the character of institutional communication and practice in a digital era. These developments have motivated an increasing technologization of discourse within the Evangelical Lutheran Church of Finland that has chiefly involved a conscious redesign of its discursive practices vis-à-vis the Internet and ICTs in accordance with new criteria of communication effectivity and a notable new emphasis on training in these new practices.