In this study, we link together moments of discrimination described by young bisexual women. We do so in order to theorize about associations between negative stereotypes heard early in one’s life and later minimization of personal discrimination. Using interviews with 13 young women, we sought to understand the types of negative messages participants heard about "bi/sexuality" as well as the ways that they perceived or did not perceive themselves as having experienced discrimination related to their sexuality. We found that family members and friends often described participants’ bisexuality as "disgusting," "difficult to understand," or "hot," and participants described their own experiences with discrimination as "no big deal." We use this analysis to build on previous research concerning microaggressions, sexual stigma, and denial of discrimination to discuss how familial, social, and political environments create a set of conditions in which later injustices are imagined as normative and inevitable. Finally, we discuss the methodological dilemmas facing feminist psychologists who aim to analyze discrimination and the challenges in documenting individuals’ experiences of stigma, which may be imagined as no big deal to individuals but are in fact unjust. It is imperative to develop strategies to recognize, document, and critically assess how injustice becomes all too normal for some and the role that feminist psychology can play in changing this.