The study of taken‐for‐granted nationalism has been bourgeoning in the last two decades. With Michael Billig's seminal thesis of banal nationalism, it is now more common to see those studies that focus on day‐to‐day unconscious flagging of national symbols in established (as opposed to new) nations. There are also studies that re‐emphasize Durkheimian moments of collective effervescence through ecstatic events (such as the Olympics and the Soccer World Cup) that concretize national identities. By critically engaging with these concepts, this exploratory study delves into the nature of Japanese youth nationalism. What are the sources of their national pride? How proud are they? Or, not? How do the Japanese youth perceive the national symbols such as the national flag and how is it related to the sense of nation?