The current study investigates the effect of task‐irrelevant alcohol distractors on cognitive control and its interaction with heavy/light drinking in a group of young adult drinkers. It was hypothesised that alcohol distractors would result in a reduction of proactive control (reduced conflict adaptation) especially in heavy drinkers. 60 participants took part in a face‐word version of the Stroop task preceded by an alcohol or neutral image. Light drinkers only showed a congruency effect which indicated a greater level of proactive control. Heavy drinkers showed a greater level of reactive control in which the conflict adaptation effect occurred with neutral images but not with alcohol images. Possible explanations are discussed.