In this article, I examine a transnational advocacy network opposed to the introduction of genetically modified crops and supportive of organic agriculture in India. I argue that this network illustrates some of the consequences of ‘upward oriented linkages’, in which professional NGO brokers focus on constructing relationships with other professional or elite partner bodies such as donor organizations, global retailers and the English language media. The ‘upside‐down’ tree that results has roots pointing upwards to global partners and to domestic elite actors but is less responsive, and less tightly bound, to mass organizations and to its purported non‐elite constituency of marginal farmers. I make this case through a methodological approach I term ‘organizational ecology’ in which I explore the idea of NGO based advocacy organizations as filling ‘niches’ in the larger political ecology of rural India and within this ‘ecology’ forming symbiotic connections to other organizations.