With pluralism increasingly becoming the dominant explanatory paradigm for religious diversity in Europe and North America, Christians must contend with the reality that their fundamental conviction of salvation being mediated uniquely and exclusively through Jesus Christ is widely perceived as being parochial, intolerant, or even unconscionable. This article explores and challenges what appears to be a common and significant, but not often examined, assumption underlying protests against claims of Christian particularity—an unfairness intuition. Considerations include recent research on culture and notions of fairness/justice and biblical-theological reflections on fairness/justice.