{"p"=>"In the present study, the effects of green hushing (GH) on sustainable entrepreneurship (SE) are evaluated in relation to regulatory pressures (RP), market orientation (MO) and the institutional environment (IE). A moderated mediation model is developed and tested, specifying how green-hushing moderates the relationship between regulatory pressures and market orientation, otherwise how these regulatory pressures are related to sustainable entrepreneurship. Quantitative research approach was used with the primary data being collected from the Chinese corporate professionals like CEOs, sustainability managers, compliance officers as well as marketing executives. Structural equation modeling (SEM) was used to analyze the data to evaluate direct, indirect and interaction effects. The results show that green-hushing substantially increases regulatory pressures and it is confirmed that firms suppress sustainability disclosures, to avoid scrutiny, but at the cost of higher regulatory burdens. Regulatory pressures have a positive impact on the sustainable entrepreneurship to the extent that it influences market orientation, which in turn exerts a positive influence on sustainable entrepreneurship. Market orientation mediates the relationship between regulatory pressures and sustainable entrepreneurship, and it is through market-driven strategies that a firm pursues corporate sustainability. In contributing to emerging literature on green-hushing, this study empirically tests this behavior’s effects on corporate sustainability strategies. The findings from this study can inform corporate managers and policymaker on how sustainability communication can be balanced across regulatory compliance. Firms engaging in green-hushing may experience short-term regulatory relief but could face long-term reputational and market disadvantages. Policymakers should develop clear sustainability reporting guidelines to reduce regulatory uncertainty and promote transparent corporate sustainability practices."}