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Navigating Transparency in AI-Powered Luxury Hospitality: A Dynamic Guest-Centric Approach

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Cornell Hospitality Quarterly

Published online on

Abstract

Cornell Hospitality Quarterly, Ahead of Print.
This study explores how artificial intelligence (AI) transparency can be designed to enhance trust and guest experience in luxury hospitality. Drawing on 50 semi-structured interviews with hotel guests across Europe, Asia, and North America, and segmented ...