Service Robot Adoption in Hospitality: A Social Influence Perspective
Published online on March 25, 2026
Abstract
Cornell Hospitality Quarterly, Ahead of Print.
Service robots have been adopted in many industries, including hospitality. Yet the conditions under which customers see these robotic assistants as social entities remain unclear. This research investigates how different levels of social influence, ...
Service robots have been adopted in many industries, including hospitality. Yet the conditions under which customers see these robotic assistants as social entities remain unclear. This research investigates how different levels of social influence, ...