Designation of Origin, Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking
Published online on February 26, 2026
Abstract
Cornell Hospitality Quarterly, Ahead of Print.
This study uses eye-tracking technology to investigate the decision-making process for wine selection in restaurants. A total of 100 participants evaluated 20 red wines allocated across three wine lists, which were presented either with or without brand ...
This study uses eye-tracking technology to investigate the decision-making process for wine selection in restaurants. A total of 100 participants evaluated 20 red wines allocated across three wine lists, which were presented either with or without brand ...