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The Hidden Costs of Pro-Customer Rule Breaking: How It Fuels Employee Expediency

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Cornell Hospitality Quarterly

Published online on

Abstract

Cornell Hospitality Quarterly, Volume 67, Issue 2, Page 187-200, May 2026.
While prior research has emphasized the beneficial effects of pro-customer rule breaking (PCRB) on service outcomes, its impact on the employees themselves has received limited attention. However, engaging in PCRB may have unintended negative consequences ...