Mega-events, expansion and prospects: Perceptions of Euro 2020 and its 12-country hosting format
Published online on June 28, 2021
Abstract
Journal of Consumer Culture, Ahead of Print.
Mega-events occupy important roles within global consumer societies, and so, this article aims to advance the sociological understanding of mega-events by using UEFA Euro 2020 as a case. Traditionally, sport mega-events have been staged in one or two ...
Mega-events occupy important roles within global consumer societies, and so, this article aims to advance the sociological understanding of mega-events by using UEFA Euro 2020 as a case. Traditionally, sport mega-events have been staged in one or two ...