The gamblification of digital leisure: The introduction of gambling among new publics
Published online on March 31, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
In recent years, the internet and digitalization have propelled a phenomenon of ‘gamblification’ across various sectors. This event extends beyond traditional areas like sports betting, introducing gambling elements into new domains such as video games ...
In recent years, the internet and digitalization have propelled a phenomenon of ‘gamblification’ across various sectors. This event extends beyond traditional areas like sports betting, introducing gambling elements into new domains such as video games ...