Disrupting emerging consumer cultures: The role of ‘avalanche events’ in uprooting and reorganising (un)sustainable consumption practices in Brazil

Patrick Elf, Caroline Verfuerth, Carla Pasa Gómez, Centre for Enterprise, Environment and Development Research , Middlesex University, Centre for the Understanding of Sustainable Prosperity , University of Surrey, Cardiff University Business School, Centre for Climate Change and Social Transformations , Cardiff University, Department of Administrative Sciences , Federal University of Pernambuco , Recife - PE

Journal of Consumer Culture

Published online on March 28, 2026

Abstract

Journal of Consumer Culture, Ahead of Print.
Amidst the environmental breakdown fuelled by unsustainable consumption practices, attempts to introduce the necessary change have been both slow and insufficient. Providing a potential opportunity to revise existing consumption practices, crises caused ...