Digital neo-tribal formations and identity construction among Generation Z: A cyber-ethnographic analysis of China’s cotton dolls circle subculture
Published online on March 21, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
This study examines consumption behaviours and identity construction processes of Generation Z within China’s Cotton Dolls Circle through neo-tribal theory enriched by feminist cultural theory, critical platform studies and political economy perspectives. ...
This study examines consumption behaviours and identity construction processes of Generation Z within China’s Cotton Dolls Circle through neo-tribal theory enriched by feminist cultural theory, critical platform studies and political economy perspectives. ...