Top-down and bottom-up authenticity: The desires and exploitations of authentic consumption in English football
Published online on March 18, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
The need and desire for authenticity has become a central feature of modern life as people and cultures look to access ‘realness’ across a world in which much has become increasingly commodified, virtual and/or un-real. The field of professional sport is ...
The need and desire for authenticity has become a central feature of modern life as people and cultures look to access ‘realness’ across a world in which much has become increasingly commodified, virtual and/or un-real. The field of professional sport is ...