Lockdown lives: A consumer culture theory perspective on consumption and moral selves
Published online on March 06, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
This article examines how consumers responded to the disruptions of the COVID-19 pandemic through the lens of Consumer Culture Theory (CCT). Based on 25 in-depth interviews conducted in Portugal during the first lockdown (April–July 2020), the study shows ...
This article examines how consumers responded to the disruptions of the COVID-19 pandemic through the lens of Consumer Culture Theory (CCT). Based on 25 in-depth interviews conducted in Portugal during the first lockdown (April–July 2020), the study shows ...