The role of design in creating recognisability and attractiveness of sport in China
Published online on March 16, 2026
Abstract
Journal of Consumer Culture, Ahead of Print.
The relevance of this study stems from the growing trend of integrating cultural elements into the design of sporting events and products. Therefore, the purpose of this study was to cover the methods and elements of cultural adaptation in the design of ...
The relevance of this study stems from the growing trend of integrating cultural elements into the design of sporting events and products. Therefore, the purpose of this study was to cover the methods and elements of cultural adaptation in the design of ...