Cultural vacillation between Anatolia and Europe: Acculturation and sustainable consumption pattern in the Turkish community in Germany

Murat Burucuoğlu, Department of International Trade and Logistics, Faculty of Business and Administrative Science, Ondokuz Mayis University, Visiting Scholar, Chair of Marketing and Consumer Behavior, Faculty of Business and Economics, University of Göttingen

Journal of Consumer Culture

Published online on February 17, 2026

Abstract

Journal of Consumer Culture, Volume 26, Issue 2, Page 223-242, May 2026.
While the literature acknowledges that culture is a determinant of sustainable consumption behaviour, dynamics of cultural interaction between diverse cultural contexts remain insufficiently explored. In particular, little is known about how immigrant ...