CSR Mirror: A Social Media Analysis of Corporate Social Responsibility Discourse

Ru-Shiun Liou, Chen Zhong, Sulei Han, Emilija Djurdjevic, Department of Management and Entrepreneurship, University of Tampa, Department of Information Technology Management, University of Tampa, Department of Finance, University of Tampa, College of Business, University of Rhode Island

Group & Organization Management

Published online on April 10, 2026

Abstract

Group & Organization Management, Ahead of Print.
Social media offers a publicly accessible window into how stakeholders engage in sensemaking around organizations’ corporate social responsibility (CSR) practices. These discussions not only provide insight into interpretations of CSR practices among ...