Using Stretch Goals to Boost Team Creativity? The Contingent Effect of Team Resource Scarcity

Xiaoqing Pan, Renqi Zhu, Bo Li, Zhongshan Zhang, Lin Pan, College of Basic Military and Political Education, National University of Defense Technology, College of Systems Engineering, National University of Defense Technology

Group & Organization Management

Published online on February 11, 2026

Abstract

Group & Organization Management, Ahead of Print.
Although several studies suggest that stretch goals may foster creativity, empirical evidence supporting this positive relationship, particularly at the team level, is surprisingly scarce. Drawing on the conservation of resources (COR) theory, this study ...