Social Media and Organizations: An Integrative Review and Future Research Directions
Published online on January 29, 2026
Abstract
Journal of Management, Volume 52, Issue 6, Page 2350-2394, July 2026.
Social media have fundamentally reshaped how organizations and audiences interact, challenging theoretical assumptions in the management literature. With this integrative literature review, we take stock of a fragmented body of research, based on an ...
Social media have fundamentally reshaped how organizations and audiences interact, challenging theoretical assumptions in the management literature. With this integrative literature review, we take stock of a fragmented body of research, based on an ...