A Review of Market Categorization Research: An Evolutionary Framework Across Perspectives and Stages
Published online on July 31, 2025
Abstract
Journal of Management, Volume 52, Issue 6, Page 2239-2273, July 2026.
Market categorization—the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles—has become a central topic in management research, offering a theoretically rich and interdisciplinary domain of study. ...
Market categorization—the process of grouping organizations perceived as sharing core attributes and serving similar demand profiles—has become a central topic in management research, offering a theoretically rich and interdisciplinary domain of study. ...