Exploring the undercurrents in affiliate eWOM: Interaction of cosmetic and functional homophily through a mixed-methods approach
Australian Journal of Management
Published online on August 06, 2025
Abstract
Australian Journal of Management, Ahead of Print.
Affiliate Electronic Word of Mouth (eWOM) has become a trusted and reliable source of information, especially in the ever-growing beauty and personal care industry. This paper boards on a comprehensive investigation to unknot the intricate dynamics of ...
Affiliate Electronic Word of Mouth (eWOM) has become a trusted and reliable source of information, especially in the ever-growing beauty and personal care industry. This paper boards on a comprehensive investigation to unknot the intricate dynamics of ...