Nation brand distance and trade flows: A structural gravity model approach
Australian Journal of Management
Published online on May 05, 2025
Abstract
Australian Journal of Management, Ahead of Print.
This study examines how differences in nation brand strength affect trade between two countries, how it influences the association between geographic distance and trade, and how it impacts the effects of trade agreements on trade. This study uses panel ...
This study examines how differences in nation brand strength affect trade between two countries, how it influences the association between geographic distance and trade, and how it impacts the effects of trade agreements on trade. This study uses panel ...