The power of prime: The role of a fad in children’s social positioning within school-age educare
Childhood: A journal of global child research
Published online on March 26, 2026
Abstract
Childhood, Volume 33, Issue 3, Page 434-451, August 2026.
This ethnographic study investigates how a fad enters two Swedish school-age educare centers and how the children use it in negotiating social positions. The sports drink Prime is not mainly consumed for its content; instead, the bottles are valued as pop-...
This ethnographic study investigates how a fad enters two Swedish school-age educare centers and how the children use it in negotiating social positions. The sports drink Prime is not mainly consumed for its content; instead, the bottles are valued as pop-...