Exploring Multi-Screen and Second-Screen Viewing During Sports Mega Events: A Lens of Channel Complementarity Theory
Published online on April 21, 2025
Abstract
Communication & Sport, Ahead of Print.
Although regarded as less influential than the Olympic Summer Games, the Olympic Winter Games remain a globally anticipated and widely viewed event. This study employs semi-structured interviews to examine multi-screen and second-screen viewing behaviours ...
Although regarded as less influential than the Olympic Summer Games, the Olympic Winter Games remain a globally anticipated and widely viewed event. This study employs semi-structured interviews to examine multi-screen and second-screen viewing behaviours ...