The Emergence of the Athlete-Creative: Negotiating Boundaries in Digital Sports Media
Published online on December 09, 2025
Abstract
Communication & Sport, Ahead of Print.
This study explores the digital labor and working practices of endurance athletes in ultra, trail, and triathlon sports. Drawing on 25 semi-structured interviews with athletes and their agents, I examine how these individuals navigate shifting boundaries ...
This study explores the digital labor and working practices of endurance athletes in ultra, trail, and triathlon sports. Drawing on 25 semi-structured interviews with athletes and their agents, I examine how these individuals navigate shifting boundaries ...