Soft Activism in Sport: Semantic and Sentiment Analysis of Well-Being Narratives Across Elite Multi-Sport Athletes
Published online on November 29, 2025
Abstract
Communication & Sport, Ahead of Print.
Elite athletes increasingly act as influential communicators, shaping public conversations on mental health and well-being. By sharing personal struggles, emotional challenges, and recovery experiences, they engage in soft forms of advocacy, humanizing ...
Elite athletes increasingly act as influential communicators, shaping public conversations on mental health and well-being. By sharing personal struggles, emotional challenges, and recovery experiences, they engage in soft forms of advocacy, humanizing ...