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When Dialogue Backfires: Economic Stratification and Engagement Paradoxes in English Premier League Clubs’ Dialogic Communication on X

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Communication & Sport

Published online on

Abstract

Communication & Sport, Ahead of Print.
Drawing upon the dialogic theory, this study examines how English Premier League (EPL) clubs navigate dialogic communication principles on X (formerly Twitter) amid profound economic stratification. Through a quantitative content analysis of 7,105 posts ...