Are Combat Sports Too Violent? Effects of Counter-Balancing Perceptions of Violence Through AR-Infused Gamification

Youngtaek Oh, Min-Ah Ryu, Jun-Phil Uhm, Department of Sport Science, Jeju National University, Republic of Korea, Department of Sport Science, Jeonbuk National University, Republic of Korea, Department of Kinesiology, Inha University, Republic of Korea

Communication & Sport

Published online on November 21, 2025

Abstract

Communication & Sport, Ahead of Print.
Combat sports, often associated with intensity and aggression, can benefit from a more engaging and entertaining media presentation. The purpose of this study is to investigate the impact of integrating AR-infused gamification, with game-like features, ...