Mapping Live Sport Media Technologies: Developing a Taxonomy

Sanghyeon Kim, Adam Karg, Tim Breitbarth, Katherine Raw, Department of Management, Faculty of Business and Law, Deakin University, Department of Management and Marketing, School of Business, Law and Entrepreneurship, Swinburne University of Technology

Communication & Sport

Published online on September 10, 2025

Abstract

Communication & Sport, Ahead of Print.
This study presents a comprehensive taxonomy of media technology used in live sport, addressing a critical gap in the sport media and management literature. Despite the growing presence of media technologies in live sport contexts, conceptual clarity ...