The Sculpted Body: Empowerment and Struggle of Chinese Wanghong Female Bodybuilders’ Identity on Xiaohongshu
Published online on April 30, 2026
Abstract
Communication & Sport, Ahead of Print.
The study examines how Chinese wanghong female bodybuilders present their identities on Xiaohongshu. Though muscularity has been male-coded and female-excluded, the feminism and consumerist culture pack the female body into a post-feminism ideal that ...
The study examines how Chinese wanghong female bodybuilders present their identities on Xiaohongshu. Though muscularity has been male-coded and female-excluded, the feminism and consumerist culture pack the female body into a post-feminism ideal that ...