The Use and Effect of Statistics in U.S. Professional Sports Leagues’ X Posts on Engagement, Enjoyment, and Emotion
Published online on November 14, 2024
Abstract
Communication & Sport, Volume 14, Issue 3, Page 1016-1037, June 2026.
This study examines the use and effect of statistics in online social media posts on X (formerly Twitter) for the top five professional sports leagues in the U.S. (NFL, NBA, MLB, MLS, and NHL) during 2023 for changes in engagement, enjoyment, and emotion. ...
This study examines the use and effect of statistics in online social media posts on X (formerly Twitter) for the top five professional sports leagues in the U.S. (NFL, NBA, MLB, MLS, and NHL) during 2023 for changes in engagement, enjoyment, and emotion. ...