Setting Public Agenda on Social Media: Exploring How Nationalism Shape Trending Topics on Chinese Weibo During the 2024 Paris Olympics

Bo Li, Yuwei Zhang, Ryan Chen, Olan Scott, Department of Applied Physiology and Sport Management, Southern Methodist University, Department of Sports Humanities and Sociology, East China Normal University, Department of Sport Leadership and Management, Miami University, Department of Sport Management, Brock University, St Catharines

Communication & Sport

Published online on January 24, 2026

Abstract

Communication & Sport, Volume 14, Issue 3, Page 1134-1158, June 2026.
Despite the extensive of sport and social media literature examining from foundations, functionality, and influence, one key feature is largely overlooked- trending topic lists on social media. Gathering from the most discussed subjects on social media, ...